Prime Investors Capital (PIC), founded by Rafael Serrano Quevedo in 2009, is an established London-based investment management and advisory company, delivering superior returns by focusing on identifying opportunities to disrupt traditional business models across multiple industries. Prime works with both public and private sectors. Currently, it covers impact investments, finance, real estate, hospitality, and sports.

As investors and advisors, PIC has been funding, directly and indirectly, large-scale projects and privatisations in the US and Europe. It works together with banks, private equity firms and other financial institutions.

In the past, PIC was responsible for the investment funding and development of the Bulgari Hotel and Residences in London, which was the first newly built five-star hotel in prime Central London for over 30 years. The Bulgari Hotel London was the main success factor for the expansion and launch of the Bulgari Hotels and Residences, helping drive the entire Bulgari brand to a valuation of over $5bn.

PIC has an extensive track record in the public sector by working with and advising governments. PIC was responsible for outbidding 30 bidders in a public auction from Her Majesty’s Government to gain the rights to restore and privatize of the Admiralty Arch – a zenith of the British Empire – into what will become London’s only Waldorf Astoria Hotel with private residences. The valuation since inception has gone from an initial £65M to over £500M when completed.

PIC has a longstanding association with Spanish Government and the Spanish Chamber of Commerce in London. They advised the Kingdom of Spain on the sale of the building housing the Instituto Cervantes – one of the most sought-after locations and properties in London. It is also helping the Kingdom of Spain with other strategic decisions such as the Spanish Consulate in the U.K.

As a former JP Morgan investment banker, Rafael Serrano Quevedo leads a team of professionals that have unrivalled relationships with highly engaged, well-capitalised institutional investors and ultra-high-net-worth family offices. This allows PIC to increase certainty of successfully raising capital, funding and advising governments and companies, as well as delivering the execution of projects, both on and off-market, especially in challenging macroeconomic environments.

The contact details of Prime Investors Capital are as follows:

Contact Name: Mr Rafael Serrano

Address: 33 St. James Square, London, SW1Y 4JS

Tel: +44 (0) 20 3675 7000


Email Address:


Please join us in welcoming Prime Investors Capital to the Spanish Chamber!




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