On Tuesday 12th May representatives of the Spanish Chamber of Commerce attended an event about the Best Practices in Social Media Promotion. It was wisely organised by Pickevent at the offices of WeWork in Soho, a modern and open co-working space.
The event organiser, Mr. José Bort, welcomed all the attendees and introduced the speaker’s panel: Mr. Ricardo Molina, Co-Founder and Director of BrightBull Marketing; Ms. Randy Nyssen, Head of Digital Marketing at i2i Events Group; Mr. Will Watts, Events and Marketing Manager and Ms. Elvira Asare-Hunted, Conference Director at UBM Live, who acted as the moderator of the event.
The speakers provided attendees with a general overview of social media and how to promote the activity of companies via social networks such as, Twitter, Facebook and LinkedIn among others. All three speakers emphasised that when it comes to Social Networks, the trick lies on the name: It is supposed to be social. By social they meant that companies must develop conversations and engage with their audience, in order to create a fluent and effective relationship.
Furthermore, the speakers highlighted that it is necessary to bear in mind that not all the social networks are the same nor work equally. In fact, each one of them has its own rules and audience; for instance, even if hashtags work in Twitter and Instagram, they do not work in Facebook.
In the second part of the seminar, all three speakers went through different recommendations that Community Managers can implement in order to improve their performance in the Social Networks:
1. Be attractive. Create valuable and interesting content for your audience. It is important to remember that it is not all about one’s event. Talking about the same topic or event constantly may be tiring and demotivating for the audience.
2. Be social. As previously mentioned, it is essential to be social. This means, having real conversations with people, interacting and commenting, not just with selling purposes.
3. Be careful. Once you click the publish button there is no going back! Make sure that all the comments and contents are appropriate and harmless.
4. Be diligent. It is better to manage two channels or social networks and do it well, than having ten and not dedicate the necessary time to them.
5. Be smart. Take advantage of the online tools that can help optimising time and resources. For instance, message scheduling apps, statistics controllers or content managers.
At the end of the seminar there was a Q&A where attendees had any doubts solved and afterwards the participants had some time to mingle and share knowledge while enjoying an informal dinner.
Finally, we would like to thank PickEvent for inviting us to this lovely evening and encourage them to keep on organising enriching events.