Organized by ESADE Executive Education In Collaboration with JustB2B  and the Spanish Chamber of Commerce in the UK.

Family businesses are characterized by growing from the profile and the values of its founders.

That it may seem like a problem for the growth and future of the family business, well analyzed and managed it can become a great competitive tool in business-to-business relationships.

Now, more than ever, a deep meditation on our B2B Culture is necessary. Company culture could lead in our mission to help the clients we serve.



We encourage you to read this article published by Oscar Torres at Forbes before the webinar
Oscar Torres is the director of the Executive Education B2B Management Programme at ESADE Business School, visiting professor at the CEIBS MBA (ranked FT #5 WW and #1Asia), President of AEMAVE B2B (Spain’s B2B marketing and sales association). He gained his experience in B2B at SolidWorks, a company belonging to the Dassault Systèmes corporation where he is now the senior director of Worldwide Partner Capacity Management. He is also the founder of the B2B consultancy group JustB2B. Torres is well versed in change management processes to transform B2B companies to develop better, more scalable, and predictable revenue.

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