Veridas, a Patron Member of the Spanish Chamber of Commerce in the UK, encourages us to keep in mind the challenges that come with new technologies. The company, specialised in digital identity verification, explores in this post how to address these challenges when working with AI.
BLOG POST WRITTEN BY JORDI TORRES, EMEA GENERAL MANAGER AT VERIDAS, PATRON MEMBER OF THE CHAMBER
With the end of summer on the horizon, many are taking the last opportunities to enjoy the beach, surf, or simply reflect on what’s to come. Just as surfing requires constant balance to stay upright, the current technological advancements demand careful management to reap their benefits without losing direction.
Milestones in the history of innovation
From the invention of money around 1500 B.C., to the creation of the mobile phone in 1973, and the arrival of the iPhone in 2007, the history of humanity has witnessed numerous waves of innovation. Recently, the launch of ChatGPT in 2022 marked a new chapter in this trajectory, positioning generative artificial intelligence as one of the most transformative forces of our time.
Each of these milestones has triggered significant changes in the way we live and work. Today, generative AI is shaping entire industries, redefining service personalization, operational automation, and data-driven decision-making. However, along with these advantages come new challenges that we cannot ignore.
The challenge of fraud in the era of generative AI
In the past year, we have seen an alarming increase in identity fraud, particularly regarding voice and face forgeries. Technologies like deepfakes allow voices and faces to be replicated with such precision that it becomes nearly impossible to discern the real from the fake. Between 2022 and 2023, cases of fake voices multiplied tenfold, underscoring the urgent need to improve our defences against such threats.
In the past, a person’s voice was a sure sign of authenticity. Today, technology allows for such convincing imitations that merely relying on what we hear is no longer sufficient to protect ourselves.
The relevance of AI in identity protection
Artificial intelligence is not just a technological trend; it has a tangible impact on our daily lives and the functioning of businesses. Biometric technologies, powered by AI, offer crucial tools to:
- Enhance security: Through advanced identity verification measures, we can protect ourselves against the growing risk of fraud.
- Personalise services: By tailoring services to the specific needs of each user, customer satisfaction and loyalty are increased.
- Optimize efficiency: Automating routine tasks frees up time and resources for more strategic and value-added approaches.
Facing the future with security
While you read this article, dozens of fraud attempts are being carried out worldwide, using advanced technologies to impersonate identities. It is a reminder that while technological advances offer great opportunities, they also present significant risks that we must manage with caution.
In this dynamic environment, it is crucial to stay vigilant and adopt solutions that not only allow us to leverage new technologies but also ensure that our digital interactions are safe and trustworthy. The key is to find the right balance between innovation and protection, to avoid being swept away by the wave of fraud that threatens to destabilize our achievements.
