During this period of immense uncertainty, the challenge for companies is no longer simply to advertise, but to relate and offer valuable experiences to their audience and target customers.
For this webinar held in collaboration with Brandlond, a design and consultancy firm specialised in brand tracking technologies, company CEO and founder Marc Guitart will be explaining how to develop an innovative branding strategy which is perceived as relatable, engaging and authentic by your audience.
He will also address the extent to which emotions are a fundamental element that connect brands with their consumers, as well as explaining the concept of Smart Brands which provide a successful branding strategy that prioritises the generation meaningful content for consumers.
After the presentation you will have the opportunity to ask any questions that you may have to the speaker
When: Thursday 16th April, 11am- 11:45am (London)
