When our member firm Hausfeld started, it set out to challenge the status quo with new alternative legal thinking, finding different ways of righting wrongs and successfully resolving disputes for its clients, driven by a bold approach and pioneering experience – and to do so in a familial and dynamic law firm culture.
The firm grew from 1 office with 17 lawyers to 12 offices with 250+ lawyers and staff today. They recognised that it was vital to set out distinctly what they do best in a way that is relevant to their audience, and to communicate how they bring value effectively – both internally and externally – so they partnered with brand agency Living to help tell their story.
The aim of their new visual brand is to reflect their ‘personality’ and communicate who Hausfeld is, what they do and why that matters – not just in words, but also through vision. The colours and the bespoke visuals perfectly reflect the Hausfeld values: pioneering, unconventional, pragmatic, tenacious and bold.
- PIONEERING
“Since our start, we’ve shaped law, transformed legal practices with new ideas and brought claims other aren’t bold enough to bring.” - UNCONVENTIONAL
“Our entire ethos is atypical. We look beyond the horizon with a visionary determination to find outcomes that fit our clients’ needs.” - PRAGMATIC
“Litigation is complicated but our practical and thoughtful approach, delivered by bright minds, makes disputes resolution more certain and ensures we get results.” - TENACIOUS “We are tireless in acting for our clients and getting the best results for them.”
- BOLD
“We’ve always been proud of being thoughtfully rebellious. The people who join us find other firms too constricting, less enterprising and less able to innovate for their clients.”
Hausfeld, for the challenge.