Country: United Kingdom
Contact Name: Mr. Alfredo Triviño


Radical end-to-end innovation through extraordinary digital products, services and experiences ( audience-focused, content-driven ).

London-based strategic studio helping organisations to become flags®, to have a point of view and an editorial model, and to consistently create ‘not better but different’ digital products that win new business categories.

Audacity delivers long lasting growth by pioneering business models, breakthrough brands and big data about future category demand. Track record in business innovation across a range of geographies and industries ( Media, Financial Services, Automotive, Life Sciences ).

We favour organisations to change from a shareholder to a stakeholder capitalism model in three ways:

1. Audacity Flag®: Strategic advisory connecting point of view with new digital business.
2. Audacity Astrolabe®: Editorial models for organisations ( every organisation is in the audience business ).
3. Audacity Paradigm®: Strategic radical end-to-end innovation.

London-based, plus a solid network of like minded agencies and partners around the world.

All efforts led by Alfredo Triviño. Former Global Head of Innovation at NewsCorp, with Rupert Murdoch and Steve Jobs creator of the first iPad only media and other digital products, services and experiences at The Times and the Wall Street Journal. Also inventor of Snapchat’s content discover experience, and LYXSTREET ( ), which introduces a new paradigm for digital luxury entertainment and e-commerce. Creator of next gen media products and experiences ( on-off-on ) for some of the world’s most influential publishers in ENG, SPA and Arabic.

Clients include Santander, IBM, EQT Group ( Private Equity ), Real Madrid, Ascential, CannesLions, WGSN, NewsCorp ( Amplify, The Times, Sunday Times, Wall Street Journal, NewYorkPost, The Australian ), PRISA Group ( El País, CincoDías, Retina ), RTVE, Dubai Media Inc, Dubai Design District, Cambridge University, Kinnevik, DC Thompson, EL ESPAÑOL and Vocento among others ( ABC, El Correo, Gastronomika ).

Over the past 15 years, Triviño produced and directed more than 400 videos and podcasts. Designed over 40 award-winning websites and multi-sensory and cross platform apps —media, banking, e-commerce. Also led world-class designers, strategists, technologists and content experts focused on service and delivery excellence. Contributed to a wide array of product, digital, brand, service design and strategy initiatives encompassing: physical product, software for physical spaces, design language systems, qualitative & quantitative research, brand ( strategy, identity, management, experience), voice interfaces, typography and interior design.

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